Brand Victoria: Guidelines for Government Communication

Introducing Brand Victoria

All Victorian Government communication should carry the appropriate Brand Victoria logo. These guidelines outline the usage of the primary Victoria logo and its variations to ensure consistent and effective branding across all government channels.

Primary Logos

The primary logos serve as the foundation for the Brand Victoria identity. They include:

• Victoria wordmark
• Victoria emblem
• Victoria monogram

Secondary Logos

The secondary logos are variations of the primary logos designed for specific purposes:

• Victoria Government
• Victoria Department of Health and Human Services
• Victoria Police

Creating and Using Logos

Fonts

The following fonts are used in all Victorian Government communications:

• VIC: The main font used in communications
• Arial: Used for body text and secondary elements
• Georgia: Used for headings and subheadings

Placement and Endorsement

The primary logo should be placed prominently in all government materials. The endorser logo (Victoria State Government) is secondary to the lead logo and should be positioned at the bottom-right in the website's footer.

Target Audience

These guidelines help achieve the following:

• Consistency in branding across all government channels
• Enhanced recognition and memorability of the Victorian Government brand
• Clear and cohesive communication with the public

Wikipedia

Wikipedia